#06 VALIDITY, RELIABILITY AND OBJECTIVITY
There are three criteria, which tell you something about the quality of your measurement. They are v ...View More
#08 SURVEY DESIGN | PART 2
Responding to questions is a complex process in psychological terms. Once you understand how people ...View More
#07 SURVEY DESIGN | PART 1
Creating a good survey is difficult. There is a clear roadmap on how you'd better do it. It involves ...View More
#09 SYSTEMATIC OBSERVATION & CONTENT ANALYSIS
In systematic observation you observe people. Very often the subjects are not aware of the fact that ...View More
#10 RESEARCH DESIGN | PART 1
Research design relates to the architecture of your study. One major aspect is, whether you manipula ...View More
#11 RESEARCH DESIGN | PART 2
Good research designs lead to a high internal validity. A study is internally valid when you really ...View More
#13 NOMINAL, ORDINAL, INTERVAL & RATIO DATA
Data can vary in their nature. We differentiate between different levels. They could be either nomin ...View More
#12 SAMPLING
You always run your study based on a subset of the entire population, you intent to generalize on. E ...View More
#15 BIVARIATE STATISTICS
Bivariate statistics help to understand the statistical relation between the independent and the dep ...View More
#14 DESCRIPTIVE STATISTICS
Descriptive statistics involves methods, that describe the central tendency and dispersion of data. ...View More
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